Italian luxury fashion house Gucci has unveiled the first Gucci Salon in Japan, at its Namiki flagship store in Ginza, Tokyo.
The retail concept, which made its debut on Melrose Place in West Hollywood, Los Angeles back in April, aims to disrupt the conventional language and experience of a boutique.
Nestled in Namiki Street on the third floor, a historic location where the Kering-owned brand opened its first boutique in Japan in 1964, Gucci Salon Namiki evokes the atmosphere of an elegant home.
The space offers a bespoke experience for clients and unique pieces such as accessories and shoes in precious leathers, and others embellished with crystals, diamonds or 18-carat gold.
The house’s iconic Horsebit loafer, along with the signature Horsebit 1955 handbag, are available with an 18K Horsebit detail with pavé diamonds, offered in a palette of precious leathers and different linings. The Valigeria offering is also on hand, alongside high jewelry and watchmaking. Completing the offering are pieces from Gucci Décor.
The space equally showcases a carefully curated selection of artworks by local contemporary artists. Through workshops and events, guests will be invited to immerse themselves in the local cultural heritage, resulting in one-of-a-kind experiences.
“The concept of Gucci Salon, newly conceived yet embedded in the roots of Gucci, brings us back to the one-of-a-kind-luxury, the very essence and eternal identity of the House,” the company explained in a news statement.
Looking ahead, Gucci Salon spaces are expected to open in London, New York, Paris, Milan, Dubai, Hong Kong, Shanghai, and Taipei throughout 2023 and 2024.
Source: Fashion Network
